Areas of Practice
At Barbara Segal And Associates we take pride in clearly explaining and navigating the often foggy landscape of getting a website produced. As a client you will work on a personal level with Barbara a web designer and her team. We will help you organize and navigate a customized mobile website for your businesses success. Our package includes customized website design created for both desktop & mobile websites on Squarespace. SEO. Websites that reflect our clients' brands and achieve their goals of growing your list and leads, daily.
MARKETING a person or group that has the ability to influence the behavior or opinions of others: The influencer is the individual whose effect on the purchase decision is in some way significant or authoritative. (Definition of “influencer” from the Cambridge Business English Dictionary © Cambridge University Press) Barbara Segal & Associates will handle the search, influencer campaign program, application, itineraries, mailings, travel, hotel, events, tweet ups and disclosures. Our team will negotiate the best possible licensing and settlement agreements.
Blogging & Image Rights
Blogs are in the top five sources of trustworthy information. Maintaining the integrity of your public image is an inseparable part of your business, whether you’re a creative individual or a small company. Protecting your privacy and your public image from slander and libel is only one side of the public relations coin; negotiating sponsorship"s, public appearances, and endorsements is the other. Barbara Segal And Associates offers content marketing, blogging, ghost writing, and copy writing for pre and post publication. We get the right image for your company. We also protect your image rights so you can amplify and control the way you want the world to see you.
TELEVISION, FILM, & Celebrity PR
The way people consume entertainment is constantly in flux, so PR must adapt quickly. Barbara Segal & Associates strives to anticipate these changes so you can focus more on creating a performance of a lifetime. Among our clients are actors, directors, writers, producers and many other industry talents. We help with PR for sales & distribution agreements. Launch Events tailoring to a project’s scope, size, and budget, we secure the appropriate creative rights for all talents involved.
Art is in itself a creative practice. It requires finesse, strategic structuring, and, in many ways, empathy. At the end of the day, art and its worth is profoundly personal. In such matters, social media and public relations almost always yields the most fulfilling results. Barbara Segal has the expertise of working with International artists, agents, dealers, galleries, museums, and auction houses, our clients have always been rewarded with press, successful events, and knowing that their core interests were preserved.
The strategy of working with online influencers in the form of bloggers to build a brand ambassador network, promote new products, earn authentic mentions and get noticed by a variety of new consumers. We will tailor the right blogger pr campaign or plan, complete with disclosures and disclaimers when necessary, so you can worry less about liabilities and concentrate on growing your business.
FASHION, Beauty, & Interior Design
Fashion PR is a little bit like the Wild West. There’s a lot of potential, and the social landscape is always changing and moving forward, making fashion and design a powerful social media playing field. Protecting a brand or even a single design involves intellectual property, copyrights, trademarks, and disclosures when working with bloggers. Barbara Segal & Associates has a established reputation for working with Designer, Fashion Brands, the Beauty Industry and Top Interior Designers. Our firm has years of expertise with getting published, media coverage, and red carpet events. Our firm works with your brand's seasonal press previews.
Healthcare public relations is important to the success of an organization seeking growth and recognition. Barbara Segal & Associates steps in as a partner to create a solid messaging strategy that positions the organization as a thought leader while generating demand. In healthcare, there are multiple audiences who require individualized messages. Put our Healthcare PR experience to work for you.
Social Media STRATEGY
The startup and small business marketplace is still a new and fierce frontier that requires social media strategies from experienced social media strategist who are deeply entrenched in the particulars of branding, investment relations, community, and public relations. Barbara Segal & Associates offers a competitive advantage that can help you save money and make more of it in the long run. We’ve steered corporations like CBS, Kraftmaid, and Sherwin-Williams social media strategies that had clear execution and built-in problem-solving contingencies. Our holistic approach is essential to any company looking to grow.