Let Barbara Segal And Associates Position You For The Next Level Of Success

When people Google you, what do they find?

At Barbara Segal & Associates we develop your brand to have a stunning online presence that clearly articulates the value you have to offer today’s business world.

Having a branding website creates the stunning first impression that propels your career or business to the next level.

From the brand design to organizing your photoshoot, to writing your copy, to developing your website we have you covered. 

STEP 1

Brand Strategy & Positioning

Once your initial deposit has been paid, we’ll book your 8-10 week personal branding project into our calendars so you'll know exactly what's happening when. 

You'll then receive a questionnaire and set of assessments to complete before our developmental deep, dive, 2 hour Brand Strategy Session where we'll get to know you and what you want to be known for.

STEP 2

Branding & Style Guide

From the information you’ve given us, we then do our own research to understand the audience you want to influence as well as the competition in your field. 

Using all this information, we make a strategic decision about how to position your personal brand and develop a personalized Brand Strategy for you. From your elevator pitch to the visual design elements (logo, fonts, colors) to your brand voice, this is the document that you can reference to ensure you stay on-brand. 

We’ll meet to answer any questions you have about the choices we’ve made and taken your feedback, before finalizing.

STEP 3

Copywriting

We now have a clear direction for your brand, we’ll start writing the content for the main pages (up to 5) of your website (commonly includes: Home, About, Services, Portfolio, Contact).

Any additional, thought-leadership content (blog posts, videos, white papers, etc) to be included when your website goes live, will be submitted during this step of the process.

STEP 4

Photoshoot

Our experienced team will create a powerful visual narrative that amplifies your written brand story, you will experience a fully directed, half-day photoshoot. 

We will provide you with a photoshoot plan in advance, including our location shot list and guidance on what outfits and props to bring, so you feel fully prepared. 

On the photo shoot day, our team will put you at ease, recommend poses that look professional, and guide you every step of the way.

STEP 5

Website Design & Development

We’ll integrate the selection of the top photos from your photo shoot, the visual design elements of your brand, along with the copy we’ve drafted and any articles you’ve chosen to write into a professional, state-of-the-art Squarespace website. 

Once you’ve had a chance to review your curated website, we’ll meet to answer any questions you have about the choices we’ve made, taken from your feedback, before finalizing. We’ll also send you the final invoice for your project.

STEP 6

Taking Your Website Live

Once your final payment has been made, we’ll meet to transfer ownership of the website to you and guide you through the process of purchasing your Squarespace account, connecting your domain/URL, setting up your website privacy policy (as may be required by law), and making your website live (it may take 24 to 72 hours for the changes to propagate throughout the web). 

Our team at Barbara Segal & Associates is happy to stay on board as your retained public relations and branding agency, (when you sign a fee base agreement) to make updates to your website going forward (adding a blog, updating your bio, updating your website with your press coverage results, and working with you on building a social media strategy, etc).